Notes from Inside the Ecosystem: Joanne McNeil on Apple Vision Pro (filmmakermagazine.com)
When I left the Apple store, I realized that perhaps I had been thinking about the company’s history of big product launches too narrowly. Apple doesn’t just build products, but contexts for its products. The iPod had iTunes, the iPhone has the App Store. Each device ushered with it a marketplace where every offering must adhere to Apple’s rigorous standards for inclusion.